There are no fast rules when it comes to creating well-designed product label. On the other hand, many of us would recognize easily an interesting design after seeing one. This is mainly because of the reason that there are elements that make a label design so compelling and attractive at the same time. In this article, you are going to learn the important design elements of product label and also, learn tips on how you can integrate these elements to your advantage.
To be able to grab attention of people walking the supermarket’s aisle, you must have to use color very well. The color that you’ve chosen for the label will depend on several things like for example, what color will be used for the container, will you be using clear containers and if so, what color the product is going to be. You should ensure that the colors you will be choosing for the label is not clashing in a negative way that it would lessen visual appeal of the whole package.
Having eye catching graphics are going to draw attention to the product. Using stock illustrations and photography are known to be affordable and budget friendly. Also, you are going to find a lot of them today. You may use these images on the product labels you will be making. However, make it a point that you have read and understood the license agreement.
Both graphics and colors can help catching people’s attention but unless your label is readable in just a glance, then that is when you are going to lose people. According to experts, you only have 2 or 3 seconds to attract shopper’s attention who is browsing the aisle of grocery stores which is more than enough to read couple of words from the label. You must have your company or brand name as well as 2 or 3 words that best describe your product in large font that anyone could read it from 6ft away.
Speaking of the type, your choice of font is a vital decision and it is something that deserves equal attention as deciding on your colors and graphics. Whenever possible, refrain from using standard Windows fonts like Arial or Times New Roman. Additionally, it would not be a good idea to use fonts similar to Monotype Corsiva or Papyrus. You must not be afraid in trying something different and new. After all, there are thousands of unique fonts that you can download and use over the web. What’s important here is that, you want a font that looks good and easy to read.
Before you start with the design process, you must consider the material to be used in your product label. Your design has to “fit” the material. The common material options include clear, white or cream textured paper. With clear material, it creates this “no label look” that is so striking if you are using colored product or container. Moreover, white material gives you most flexibility when it comes to design as you can make a lot of colors fit perfectly into a white background.